Mersey Beat Eyewear is a stunning new range of leading-edge optical frames. The collection comprises 22 models, which pay homage to the signature look of the early sixties.
Always seeking to broaden the Optique Line collection and appeal; Director, John Nicola saw a gap in the market for uniquely designed fashion frames, at a mid-level price point. This assertion, combined with John’s passion for the 1960’s Liverpool music scene, was where Mersey Beat was born. The UK inspired, avant-garde label is full of personality, created for the fashion forward and the young at heart. The optical frames are targeted to a consumer that is aspiring for eyewear of supreme quality with modern styling with a vintage edge that won’t hurt the hip pocket.
The inception of this brand began as a collaborative process between the Optique Line team and international designers over a period of 12 months. During which time the final selection was refined and honed to the 22 models that are now available to the global market.
This bold new brand radiates its split personality, one side is grooving to the 60’s trends, the other is breaking new ground in modern fashion frames. The research and development team at Optique Line scouted the globe for frames that will remain in fashion and on-trend yesterday, today and tomorrow.
Frames are currently available in acetate, monel, carbon fibre and stainless steel featuring models with keyhole bridges, sprung and non-sprung temples and carbon fibre elements in men’s and ladies models. Solid riveted hinges reflect the retro era and 3D printed and etched temples add a decorative touch. The period accents are combined with a fresh, contemporary twist and state of the art manufacturing processes. As were the rock and roll heroes of this era, this brand is iconic in its own right. Each piece exhibits original modernised aesthetics, represented by its individual name, material, colour tones and form.
Mersey Beat is set to be a constantly evolving label, releasing new models to the range every six months. The complete Mersey Beat Eyewear product line is distributed internationally through Optique Line.